Since both chains of optical product and services retailers are well-known among consumers, the choice between LensCrafters vs. Target Optical can be difficult. Each major retailer offers competitive prices, competent services, and positive overall experiences with a few blips here and there.
Based on recent records, both LensCrafters and Target Optical are also owned by Luxottica, the world’s largest optical retailers. But while LensCrafters usually has standalone stores – it has more than 850 in North America, Puerto Rico, and Hong Kong – Target Optical stores are located inside Target department stores in the United States. Both chains also have in-house optometrists that ensure effective, efficient and friendly customer service.
Why LensCrafters Rock
The LensCrafters customer service is among the best in the optical products and services industry, as attested to by hundreds of satisfied customers. If possible, it’s best to make an online appointment because of the benefits it will give to both the client and the store – just log in to the LensCrafters official website, make your appointment, and get confirmation for it. But LensCrafters also accepts walk-in clients and takes good care of them, too.
We observed that even during busy days, the staff members are still friendly, attentive and informative so there’s no sense of being rushed through the sales process or being pushed to buy the products. You may even ask for your preferred glasses to be put on hold while you look at other stores.
The selection of frames for men, women and children are relatively diverse from the classic to the contemporary as well as several trendy frames not even millennials will be caught dead wearing. The frames, however, are more expensive than expected but with your vision insurance plan, these become more affordable – and you can browse the selections to find great deals. There are also promotions and discounts on many items so saving money without sacrificing quality is possible.
In some cases, customers can get their prescription eyeglasses or sunglasses with the day depending on the type of frame and lens, as well as their availability in the store. In many cases, there’s a waiting time of three to seven days with the staff members informing the customers when their orders are ready for pick-up.
While LensCrafters appears to have quality measures in place, it cannot be helped that there are still some issues with the eyewear products. These issues may include too loose or too tight frames and damaged or blurred lenses, among others. The staff, fortunately, are quick to resolve these issues so it’s a plus point.
Why Target Optical Is on Target
With Target department stores being one the most ubiquitous retailer chains in the United States, getting optical products and services from Target Optical is easy-peasy. When you visit a Target location, you can add to your shopping list eyeglasses, sunglasses, or contact lenses, even a few eye health supplies, from its eponymous optical store. Think of it as getting your shopping done and taking care of your eyes in one!
While the convenience is appreciated, we think that the courteous and competent, even compassionate staff members are the best reason for coming to the store for your optical needs. While employees in many eye clinics and stores have an all-business attitude toward their customers, the ones at Target Optical stores are more likely to listen to your eye-related issues first before conducting the exams. You will feel valued not just as a customer but as a person with vision needs.
The wide range of eyeglasses, sunglasses and contact lenses is also a plus point for Target Optical. You can even find great designer eyewear at both regular and clearance prices so you can be a budget fashionista with good vision!
Target Optical also accepts several vision insurance plans and offer a worry-free protection plan.
In conclusion, the winner but only by a few points in the LensCrafters vs. Target Optical comparison is Target Optical. But that’s just our opinion so you should also see if its competitor is just as good.
